CONSULTANCY

MarTech / O2O

Fintech Partners provide advice on using KOL marketing campaign to drive marketplace sales.

By blending entertainment, instant purchasing of featured products and live commerce, we can create a new channel with thousands of opportunities.

Our Consultant Can Help

Identify your campaign objective and brand positioning

  • SET GOAL
  • GENERATE BRAND AWARENESS
  • ESTABLISH TRUST
  • INCREASE SALES

Determine the social platform to reach target audience

  • NUMBER OF REGISTERED USERS
  • GENERATE BRAND AWARENESS
  • ESTABLISH TRUST

Choose the right KOLs

  • MATCH YOUR BRAND/PRODUCT VOICE
  • RELEVANT AUTHENTICITY AND EXPERTISE
  • NUMBER OF FOLLOWERS
  • ABILITY TO CREATE A BOND BETWEEN
    THE PRODUCT AND THE AUDIENCE

Adopt appropriate promotion to boost engagement, such as coupons, discount deals or bonus packs

  • ENCOURAGE IMPULSE BUYING
  • GRAB SHOPPERS’ ATTENTION
  • MAKE CONSUMERS FEEL GAINING VALUE
    WHILE SPENDING LESS MONEY

Monitor and assess the outcome

  • TRACK AND EVALUATE
    THE CAMPAIGN PERFORMANCE
  • GATHER INSIGHT INTO
    THE STRENGTHS AND WEAKNESSES
  • DECIDE FURTHER KOL CAMPAIGNS

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